Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

What To Anticipate From SEO In 2015

Often times a year search engine optimization may have changes created to it. Constant algorithm changes from Google have ensured new techniques are needed all the way for SEO purposes. Fresh optimization strategies are typically rising. Anyone who wants to be a professional inside the SEO process is dedicated to constant learning so as to keep track of the modifications.

So what on earth trends will shape SEO's future in 2015? Some of the changes that began in 2014 continue to evolve, allowing for better website optimization and more effective internet marketing techniques.

Mobile Optimization is a Growing Section of the Future

Companies have an excellent ability to improve SEO positioning by optimizing their websites for mobile browsers, such potential will never be fulfilled if companies have not made the desired optimization.

Statistically, four-fifths of clients in America buy online via smart phone. The truth is, in 2014 mobile browsing actually overtook desktop computer usage. The prevalence of smart phones, including tablets and smartphones, will probably still increase. Because of this 2015 will clearly become the year of mobile design.

It has all come down to get responsive pages how the target market can appreciate and value. Similar to other online interactions, mobile users are looking for a confident experience, but this require is particularly critical. Few mobile visitors will return to a web site that's anything less than perfectly functional.

Keywords: Not As Important As They Was Once

In past years, keywords were a central focus for online content. In the last couple of years, this has changed rather dramatically.

In the future, the entire connection with visitors, in addition to quality content, will help towards building an online reputation. Keyword density has ceased to be a determining consider search engine ranking. It now will depend on the caliber of that content and the way much relevant information it really provides.

Nowadays, people aim to develop more personal relationships with websites and brands. Among the finest ways to attain this goal is through excellent content. Premium quality, well-written and different content results in higher engagement with readers. Consequently, the better time spent exploring a web site, the higher the influence on internet search engine positioning will probably be.

Multimedia Content Gets To Be More Important

Multimedia has developed into a SEO state in the modern age and certainly will continue to be so together with traditional text.

For modern, fast-paced Online users, multimedia features (not merely videos but also slide shows and infographics) represent an excellent way to skim a site's message quickly. Consequently, individuals are drawn to images, videos, infographics and slide shows, in contrast to large bodies of text.

Using multimedia content is the best way to entice website visitors to stay on the webpage. Every video has the chance of going viral. Videos are widely shared on social networking. When content gets a lot of likes and shares, it gives a different way of growing rankings because search engine listings also now consider social signals within their algorithm.

Anyone not aboard with multimedia content needs to give it a try in 2015. This is certainly the best way to see massive improvements with search engine ranking positions.

SEO has changed to be greater portion of a content, and viewer experience oriented technique. The websites that may do the best in 2015 are the types offering visitors together with the information, features and merchandise they seek. The quantity of individuals looking for information online will keep growing now and in to the future. To make use of this market, be aware of the most recent SEO and marketing trends to ensure some pie will be had.

How Loud Does a Working Environment Have to Be to Require Ear Defenders?

Those who work in a noisy environment can often find that they are subject to more that the simple rigours of working life. People who find themselves subjected to loud working conditions can often fall victim to hearing conditions, in both the short and the long term. To combat this, many regulations exist designed to encourage the use of hearing protection in such conditions. But attempting to figure out the volume limits is tough, and it can be hard to tell when a workplace moves beyond simply loud into the realm of too loud.

Whilst we often subject ourselves to loud noises for pleasure, during sporting events and rock concerts, finding yourself in a loud working environment can be a little different. As you will likely be spending a large portion of your working life in the same conditions, the measures taken to prevent hearing damage should be strenuous. The most common solution for those who find themselves subject to such conditions is to wear ear defenders. Worn over the outer ear, these devices are available in a number of colours and designs. Should they be required in the work place, your employer should be able to equip you with the right protection.

While many companies are aware of the high volume of the environment and will require you to wear protection, it might simply be a recommended practice in others. To determine whether the protection is necessary, ask yourself several questions:

Does the noise seem intrusive?

Do you need to raise your voice to talk to another person?

Are you part of an industry which is known for loud working conditions, such as construction or manufacturing?

If the answer to the above questions is yes, then it is likely that further steps may need to be taken. From a quantifiable standpoint, the volume levels are often measured and provisions are taken according to decibel measurements. At 80dB, employers are required to provide training and instruction on how to reduce risk, and need to make protective measures available. Those workplaces which are frequently subject to 85dB are expected to take measures to reduce exposure to loud noises and if the measures are unable to have an effect, then hearing protection is required. Any environment above 87dB is considered something to which an employee should not be exposed, taking into account protective measures.

If you find yourself at risk of hearing damage or are beginning to experience difficulty, it is recommended that you talk to your employer in order to reduce the exposure to loud working conditions.

Affiliate Commissions

Affiliate marketers participating in affiliate programs earn their keep through transactions. Commissions vary from program to program depending on the salability of the product. Some programs give as much as 45% to their affiliates while some affiliate programs give a mere 10%. So small compared to the effort an affiliate marketer puts into his task just to generate a sale.

So what do you do to increase your commission earnings? Do not join affiliate programs which commission rates are only 10%. Investigate the type of products or services that the affiliate programs are promoting to find out if the commission rate of 10% is justified. Beside, an affiliate marketer getting only a 10% commission rate needs to have an extremely large customer base to be able to earn a reasonable amount of money.

Consider this scenario: Suppose you were selling a product that costs about $ 100. To be able to earn enough money from this product you will need at least about 250 visitors to your website. If 60 customers out of the 3,000 visitors bought a product from the website that would give you a commission of $ 6000 a year.

Compare it with this scenario: You are selling a product that gives you $ 1 commission per affiliate program. You would need to sell at least 500 items per month to be able to earn a $ 6000 commission a year! A sales ratio of 2% would mean that your website would have to generate 300,000 visitors a year or 25,000 visitors a month.

Based on the two scenarios, I believe it would be more practical to sell a product of high value. As difficult as it is to attract visitors to a website, it is more difficult to make a sale. Selling a product of higher value would mean generating less traffic to the website but would still earn the affiliate marketer a reasonable amount of money.

And ask yourself this; is the product manufacturer serious with his affiliate marketing program? A manufacturer who is serious in promoting his products would not give a meager 10% commission to his marketing affiliates. You see, to be able to attract effective marketing affiliates the manufacturer would have to use generous commission as bait. So if a marketing program offers you a 10% commission, think about it overnight. You might find out that the effort you placed into selling the product can not be compensated with a 10% commission.

I know of an affiliate program that pays 45% commission to their top affiliate marketers. Second tier affiliate marketers of their program are given 10% commission. The affiliate program is giving away a generous 55% to their affiliate marketers and only keeps 45%! In my opinion, this is a smart marketing strategy. By paying high commissions to their affiliates, they are actually appealing more affiliates to their program. This means that the products they are promoting are moving at a higher volume. This means higher earnings for the manufacturer with no extra effort since the affiliates of his marketing program are doing all the work. This is like dangling a carrot in front of a donkey in order to make the donkey move! In order to make higher volume sales, a generous commission must be dangled in front of affiliate marketers!